I just designed a new infographic that attempts to detail the appropriate media mix along a social customers purchase decision journey. So stoked to finally have this published as its been bouncing around in my head for months.
Trendwatching.com published a fantastic Trend Briefing yesterday titled “The F-Factor“. The brief reviews how consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it’s never been more important for brands to make sure they too have the F-FACTOR.
Some of the data provided by in brief inspired me to create the above infographic that I titled “F-Brands”. I thought it was a nice way to quickly summarize the impact that Facebook is having on how humans utilize the platform to engage with each other and directly with brands to make purchase decisions. Feel free to provide any comments/thoughts on the design.