I just designed a new infographic that attempts to detail the appropriate media mix along a social customers purchase decision journey. So stoked to finally have…
This is the presentation that One to One provided at our “Engaging the Social Customer” event held in London last week at the Royal Institue of British Architects (RIBA).
At the start of this year, One to One decided to take a different approach to our thought leadership program. In the past we would conduct…
There is a new marketing paradigm emerging called human-centric marketing. It represents an evolution from our current customer-centric approach and is beginning to change the way we are introduced to and forming relationships with brands. Above is an overview of human-centric marketing that I authored with my friend and colleague, David Laplante.
